This is not just an individual image of a product or company In the face of endless crises and ruthless competition, the corporate identity of the company has become a prerequisite for progressive growth and an effective means of achieving success for any business. It helps to stand out in a niche and influences the choice of buyers. Competent and professional brand development turns a set of marketing visual tools into a valuable intangible asset of the company, which automatically solves many tasks related to the promotion and scaling of any business.